Somewhere between old photos of Lee Radziwill and watching Gwenyth Paltrow as Marge Sherwood in The Talented Mr. Ripley, we solidified our crush on the preppy. The clean femininity, the plaid on top of plaid, the chunky knits layered over crisp Oxfords! It’s a style rooted in tradition and anchored by a romantic view of the past. 

But this is 2019, and prep is begging for a bit of an overhaul. That’s why at Court & Rowe, we’re out to move preppy away from some of it’s old-world roots and into the real world. Make it less of a strict style and more of a rebelliously refined attitude. Classic, with a twist. 

Our core goal? To reach for pieces we don’t have to think twice about, ones that work as hard as we do. 

At Court & Rowe we’ve create a new class of classics, for this new era of prep. You’ll find looks for the lovers of the timeless styles and pieces for those who start with a blank slate and express their perspective from there. And, yes, for those who are unapologetically preppy through and through, we’ve got you covered, too. 

Whether you feel the best in a varsity sweater and wide-leg trousers, your favorite pair of jeans, a pinstripe button-down and a fitted blazer, the basic building blocks of great preppy style are the same. Iconic as ever—now perfected for today. 

Yep, preppy’s making a comeback and this time, you get to define it. 

We can’t wait to see how you pull off polished with Court & Rowe. Tag those #OOTD with #CourtandRowe and remember to stay rebelliously refined.